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About The Icon:
Mr Anand Raj owns a famous juice shop in Bangalore, successfully running the shop for 4 years. He is a very famous RJ. Many YouTube bloggers and media outlets have taken his interview. He has given many workshops to people on how to run a successful juice business. He has done engineering at Biomedical Engineering BMS college.
About Business:
Eat Raja, a juice shop was founded 40 years ago, by Anand Raj’s father. Currently, he is successfully running this shop. The main aim behind running this business was to do something good for Mother Nature. This business is completely Eco-friendly, using no plastic, tissue paper, straws, etc. In fact, the leftover fruit is used for making some Bio-Enzymes OR served to animals as food. This is the country's first 0-waste juice shop.
Current Customers:
Their main focus has always been on youth. But kids visit the shop more and regularly, and they bring their whole family along. They don’t just taste one juice; they always want to taste all the juices. So, kids are my main consumers. Also, they upload pictures of our beverages on social media, this way they help in promotions. Never cheating with customers naturally helps to earn more.
Market Opportunities:
The global fruit juice market reached a value of 141B USD in 2021. Looking forward, IMARC Group expects the market to get 182B USD by 2027, exhibiting a CAGR of 4.31% during 2022-2027.
Key Learnings from The Icon:
Why should one prefer this business over others?
The Initial Capital required to start this business is minimum. Renting a shop is recommended if you don’t have your own shop. As a result, you will reduce your initial capital. Because of your name, you will get plenty of publicity. More and more people will visit to see the concept, and your profits will double in no time. Also, this business is very helpful to mother nature.
What are the licenses and loans required to start the business?
FSSAI license, GST license and Municipal Corporation license, all are mandatory. You may apply for them online. Mudra Loans and Women Empowerment Loans can be very beneficial if you want to apply for them.
Do you prefer to go for the franchise?
We will suffer setbacks when franchisees fail to follow your rules and regulations or fail to satisfy customers.