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Building a Brand - A Complete Guide

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4 hr 53 min (11 Chapters)
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About course

The "From Business to Brand Course" on the ffreedom app is a comprehensive course aimed at helping individuals turn their business into a brand. The course is taught by experienced mentors including Debleena Majumdar, Pratap Behara, Manohar Iyer, and C.S. Sudheer.

Ravi Shankar is a PR and Advertising Expert. He is the CEO, of Aim High Consulting, it is a leading communication consulting company, specializing in PR for Start-ups in India, with a presence across Bangalore, Delhi, and Mumbai.

CS Sudheer is the founder of India's only financial education company in 2008. He completed his education at Stanford University Graduate School of Business in Stanford seed transformation program, entrepreneurial studies. Sudheer has an immense passion for writing.

Anand Raj is the founder of Eat raja juice center, which is famous for its zero-waste practices by cutting down on the use of single-use plastic completely. Anand Raj is a well-known Radio jockey who worked for 12 long years in Bengaluru before taking over the juice shop run by his family.

Debleena Majumdar is a co-founder of Kahaniyah a storytelling venture combining her love for numbers, words, and stories. She has 20 years of leadership experience in finance and strategy.

Pratap Behara is the CMO of ffreedom app. He has more than 10 years of experience in marketing and branding. 

Manohar Iyer is the founder and CEO of SAPTHAM Food and Beverages Pvt Ltd. He has spent over 20 years working with different IT companies.

The course covers key concepts for changing a business into a brand, including branding strategies, business branding ideas, and the steps required to build a strong brand. The course focuses on the Indian market and provides practical tips on how to brand a business in India.

Branding is an essential aspect of any business, and the "From Business to Brand Course" provides in-depth knowledge on how to create a unique brand identity, increase brand awareness and stand out in the competitive market. The course also covers the importance of a brand strategy, brand messaging, and creating a consistent brand image across all platforms.

In conclusion, The "From Business to Brand Course" is a worthwhile investment for those seeking to transform their business into a thriving brand. Whether starting anew or rebranding an existing venture, this course equips you with the necessary skills and knowledge to succeed. If you're ready to take your business to the next level, consider enrolling in the "From Business to Brand Course" today.


Chapters in this course
11 Chapters | 4 hr 53 min
29m 52s
Chapter 1

Introduction of a brand building module

28m 46s
Chapter 2
What is in a Name

Discusses the importance of naming a brand and its impact on the brand identity.

32m 23s
Chapter 3
The logo that tells a Story

Focuses on the role of logos in brand communication and how they can communicate a brand's story.

18m 30s
Chapter 4
Defining your Brand Promise

Outlines the importance of defining a brand promise to communicate its purpose and value to its customers.

15m 12s
Chapter 5
Identify your Brand archetype

Covers the concept of brand archetypes and how they can help in identifying and defining a brand's unique personality

33m 10s
Chapter 6
Successful Brand Extensions

Examines the strategies and considerations for expanding a brand into new products or services.

18m 3s
Chapter 7
Things to avoid while Building a Brand

Outlines common mistakes to avoid when building a brand to ensure its success

39m 19s
Chapter 8
Promoting your Brand

Focuses on strategies for effectively promoting and building brand awareness.

18m 51s
Chapter 9
Brand Influencers

Discusses the role of brand influencers in promoting a brand and the strategies for identifying and working with them

26m 18s
Chapter 10
Brand Stories

the importance of creating and communicating compelling brand stories to engage with customers

30m 4s
Chapter 11
Key Learning

Summarizes the key takeaways and learning outcomes from the module

Who can take up this course?
  • Marketing and branding professionals
  • Anyone seeking to establish and grow their personal brand
  • Individuals looking to transition into a career in branding and marketing
  • Small business owners and managers seeking to establish a brand identity
  • Corporate managers and executives looking to rebrand their company
What will you learn from the course?
  • Understanding the difference between a business and a brand
  • Establishing a strong brand image and communication
  • Developing a brand strategy and action plan
  • Creating a customer-centric brand experience
  • Measuring brand success through analytics and metrics
  • Managing and protecting a brand's reputation
What's included when you buy the course?
Lifetime validity

Once you purchase a course, it is with you forever on the ffreedom app. You can learn and revisit the chapters any number of times.

Self-paced learning

You can view the course videos at your convenience by downloading the entire course content on your mobile. Learn at your pace and from anywhere.

Meet your instructors
Showcase your learning

Get certified on completing a course. Each course will earn you a certificate that will help you display your newly gained skills.

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This is to certify that
Siddharth Rao
has completed the course on
From a Business to a Brand
on ffreedom app.
14 July 2024
Issue Date
Showcase your learning

Get certified on completing a course. Each course will earn you a certificate that will help you display your newly gained skills.

Building a Brand - A Complete Guide

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