Vibha Mishra

"Ms. Vibha Mishra is a distinguished expert in the Chikankari business hailing from Lucknow. With her extensive experience since 2021, Vibha has established herself as a leading figure in this vibrant craft. Not only has she successfully grown her own business, but she has also empowered numerous women by providing them with employment and training opportunities. Today, Vibha’s exquisite Chikankari products are featured on renowned platforms such as ONDC, Okhai, iTokri, Etsy and Amazon, showcasing her commitment to quality and artistry. Her profound knowledge encompasses all aspects of the Chikankari business, from intricate designs and embroidery on various fabrics to creating innovative patterns, as well as handling packaging, labeling, market research and artisan management. Moreover, she brings valuable insights into effective marketing and branding strategies.